E. Film Craft
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
J-5-17. Hercules Ice-cream Panda Campaign
|Agency||Ogilvy Group Ukraine|
|Creative head||Will Rust, Misha Valeyev|
|Author of idea||Misha Valeyev, Evgeniya Dzyubenko, Yura Zharko|
|Description||The challenge was to increase sales of coldest product during coldest season by 10%. In other words, sell snow to Eskimo.
So we decided to sell ice-cream online with flexible discount according to temperature outside. And the ice-cream was delivered by heroes from the packs — panda, pilot and squirrel on bikes.
|Team members||Art Director: Yura Zharko, Copywriter: Evgeniya Dzyubenko, Yura Kabasin, Director: Ferenc Benesch, Head of Strategic Planning: Sergey Vovk, Producer: Irina Pigal, Designer: Nadia Diachenko, Managing Director: Victor Ishkov, Account Manager: Evgeniy Mirolubenko, Digital Producer: Daria Solomenko, Production Manager: Andrey Svyatuk, BTL Agency: 4People, Video Production: 2332, Internet Agency: Digity|