A. Film

B. Press

C. Outdoor

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. Radio

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. Film Craft

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. Design

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. Interactive

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. Creative use of Media

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR projects

I-1. Marketing PR

I-2. Corporate PR

I-3. Political PR

I-4. Digital PR

I-5. Non-traditional projects

J. Marketing Services projects

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. Advertising Campaigns

K-1. Complex advertising campaigns and programs

K-2. Advertising series

K-1-13. Train your tongue


Agency	Ogilvy Group Ukraine
Creative head	Misha Valeyev
Author of idea	Misha Valeyev, Alexandra Doroguntsova, Taras Dzendrovskii
Product	Hercules
Description	Relaunching the brave Hercules brand of Ice Cream had two pretty tough challenges. The prices went up, and the sun went down. Ukraine had one of its worst summers in decades and ice-cream was the last thing people were looking to buy. Additionally, the price increase meant that the advertising needed to create some serious value.We decided to cut through the clutter with an unusually long body part. The tongue concept spread through many outdoor channels, with fake takeovers of other billboards and even tongues that spanned the entire length of a train. All of this encouraged the nation to prepare their tongues for Hercules ice-cream. And they did! The campaign became a nationwide trend, with hundreds of free media impressions (SHOW MEDIA IMPRESSIONS), a huge Facebook following (SHOW 50+ OF THE BEST FACEBOOK FAN PHOTOS) and sales results that surpassed all expectations.
Team members	Art Director: Dima lebedev, Copywriter: Evgeniya Dzyubenko, Producer: Irina Pigal, Director: Wayne Halloway, Account Manager: Evgeniy Mirolubenko, Business Director: Victor Ishkov, Svetlana Polyakova, Production Studio: Moloko

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