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K-1-19. Don't blow your noses into the trees

AgencyCreative Agency Avrora
Creative headPavel Khizhnyakov
Author of ideaEuegene Guseinov
ProductSanorin
DescriptionMost people use paper handkerchiefs while having a cold.

There are 125 millions trees being cut every year to produce a paper. We call upon to treat the cold, not to have it.
Sanorin is a cold remedy, which will take care of both your health and the nature.

Text of Case Study
Team membersPavel Khizhnyakov - creative director
Dmitriy Degtyariov - copywriter
Euegene Guseinov - art director