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K-1-27. MTS RED QUEST
| Agency | GRAPE |
| Creative head | Vlad Sitnikov |
| Author of idea | Vlad Sitnikov |
| Product | RED ENERGY BY MTS |
| Description | It’s impossible to show the brand on Russian television without paying. At the current moment sponsorship and integration is placement in fact. We broke the stereotype and develop a different approach by creating a single legend for telecommunication brand with the “Transformers” movie. Before the third part of the “Transformers” has been released, MTS Red Quest users began to prepare for the premiere of the movie. Users have been in fight against machines madness in offline and online modes. They paved the way for victory in the “Transformers” movie. And after that, users took part in a unique TV show on one of the main TV channels of the country called NTV. In this show “Transformers” and MTS were not explicitly stated, but only through a single visual line with the previous events and a single goal: how players cope with the mad machines and stop the TV show. |
| Team members | GRAPE Vlad Sitnikov - Creative Director Oleg Bulygin - Account Alexey Nikolaev - Art Director Victoriya Shelest - Designer Natalya Varguleva - Copywriter Ilya Vanyavkin - Produser Konstantin Kupryanov - Smm Сitymetria Vladimir Zozulya - Creative Director Vgnc Mihail Koroteev - Video Production Alexey Sobolev - Video Production |
