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K-1-27. MTS RED QUEST

AgencyGRAPE
Creative headVlad Sitnikov
Author of ideaVlad Sitnikov
ProductRED ENERGY BY MTS
DescriptionIt’s impossible to show the brand on Russian television without paying. At the current moment sponsorship and integration is placement in fact. We broke the stereotype and develop a different approach by creating a single legend for telecommunication brand with the “Transformers” movie. Before the third part of the “Transformers” has been released, MTS Red Quest users began to prepare for the premiere of the movie. Users have been in fight against machines madness in offline and online modes. They paved the way for victory in the “Transformers” movie. And after that, users took part in a unique TV show on one of the main TV channels of the country called NTV. In this show “Transformers” and MTS were not explicitly stated, but only through a single visual line with the previous events and a single goal: how players cope with the mad machines and stop the TV show.
Team membersGRAPE
Vlad Sitnikov - Creative Director
Oleg Bulygin - Account
Alexey Nikolaev - Art Director
Victoriya Shelest - Designer
Natalya Varguleva - Copywriter
Ilya Vanyavkin - Produser
Konstantin Kupryanov - Smm

Сitymetria
Vladimir Zozulya - Creative Director

Vgnc
Mihail Koroteev - Video Production
Alexey Sobolev - Video Production