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K-1-40. Copywriters Club
| Agency | TWIGA Ukraine |
| Creative head | Slavik Fokin |
| Author of idea | Slavik Fokin |
| Product | Copywriters Club Ukraine |
| Description | Challenge Two years ago a new organization appeared in Ukraine – Art Directors Club Ukraine. The club quickly raised its popularity… but mainly among art-directors. The other creative professionals said: “The club is great, but I’m not an art director!” Task To show that ADC*UA is open for all creative professionals Solution We’ve made a club especially for copywriters: Copywriters Club Ukraine. Teaser To promote CWC’UA we created provocative posters which proved that copywriters were better than art-directors. Revealer When the interest to the club reached its climax, we launched the revealer of ADC*UA saying: “Words lie”. |
| Team members | Slava Znamin, art-director Slavik Fokin, copywriter Antonina Kliuchnikova, photographer |
