A. Film

B. Press

C. Outdoor

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. Radio

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. Film Craft

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. Design

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. Interactive

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. Creative use of Media

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR projects

I-1. Marketing PR

I-2. Corporate PR

I-3. Political PR

I-4. Digital PR

I-5. Non-traditional projects

J. Marketing Services projects

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. Advertising Campaigns

K-1. Complex advertising campaigns and programs

K-2. Advertising series

K-1-8. Big Mac Chant Site


Agency	Leo Burnett Moscow
Creative head	Maria Gladkova
Author of idea	Mikhail Kudashkin, Grisha Sorokin
Product	Big Mac
Description	Our challenge was to come up with a fresh twist to a long-running campaign for Big Mac based on the Big Mac Chant. Since we have already heard it sung by all kinds of people, we decided to give a chance to those who have never sung in their lives: the buildings and other inanimate objects of a big city. At BigMac.ru anyone could make a Big Mac techno mix using a clever combination of Tenori-on and a city map. A selected category of objects or even Foursquare check-ins become a pattern that is then transformed into a unique techno track. Thousands of people have participated in the contest and shared their creations on social networks in hopes to win the chance to show-off their skills on MTV. Moreover, inside the oldest McDonald’s Restaurant we created a spectacular indoor installation: a 1.5 meter tall house with hundreds of LCD-windows. And best of all, it could really sing! All Big Mac fans who Liked it on Facebook, checked-in at Foursquare or followed on Twitter, could see their avatars displayed in the windows. Which earned it the name of "Like House" More than 650 000 people saw the LikeHouse with their own eyes and around 10 000 made it their virtual home. This resulted in an impressive 16% rise of Big Mac sales.
Team members	Interactive designer - Andrey Sergeev Copywriter - Ivan Dergachev Production - Denis Korotaev

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