рус укр

A. Film

B. Press

C. Outdoor

C-1. Food

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. Radio

D-1. Food & Beverage

D-2. Manufactured goods

D-3. Services

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

DC-4. Humor

E. Film Craft

E-1. Production

E-2. Direction

E-3. Cinematic

E-4. Cutting

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-8. Animation

E-9. Acting / Dialogue or monologue

E-10. Humor

F. Design

F-1. Corporate Identity

F-2. Calendar

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. Interactive

G-1. Commercial sites

G-2. Non-profit Internet projects

G-3. Banners

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. Creative use of Media

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR projects

I-1. Marketing PR

I-2. Corporate PR

I-3. Political PR

I-4. Digital PR

I-5. Non-traditional projects

J. Marketing Services projects

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. Advertising Campaigns

K-1. Complex advertising campaigns and programs

K-2. Advertising series

Jury

Committee

Participants

Partners

K-2-27. Poems by PocketBook


Agency	Leo Burnett Ukraine
Creative head	Tatiana Fedorenko
Author of idea	Tatiana Fedorenko, Eugeniy Gryaznov
Product	reader PocketBook
Description	Well-known lines of English, Ukrainian and Russian poets are combined in such a way that rhyme and meaning create a completely new poem, which is easy to read in even three languages at the same time. Meet Thomas Moore, W. Shakespeare, W.B. Yeats, Randolph Caldecott, T. Shevchenko, S. Esenin, M. Lermontov, A. Akhmatova, W. Shakespeare, A. Blok, I. Franko, at the one poem. With this we emphasize the possibility of electronic reader “PocketBook” to store a lot of authors on the “one page”.
Team members	Tatiana Fedorenko, Сreative Director, Copywriter; Eugeniy Gryaznov, Copywriter; Pavel Mandryk, copywriter; Natalia Sivkova, Account Director; Katerina Duda, Producer; "Baker Street Sound", sound studio.

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