A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
A-3-2. VseBudeDobre
| Agency | Add Value |
| Creative head | Andrei Copots |
| Author of idea | Andrei Copots |
| Product | Oboloni |
| Description | Two cars meet on a narrow road. None of the drivers wants to let another pass. Drivers get out of their cars. The passengers do the same. A fight is about to start. But the forces are unequal. One of the drivers returns into his car to get more satisfactory argument. Tension grows. But the final argument is not about the fight. It is about making peace. The driver gets beer out of the car – it is “Obolon”. And it’s gonna be all right. |
| Team members | Senior Copyrighter Eugene Greaznov |
