A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
A-5-4. Euronics: boyfriend warranty
Agency | advertising agency Cosmos |
Creative head | Natalia Bryantseva |
Author of idea | Natalia Bryantseva |
Series | Euronics: ideal relations |
Product | hypermarket of electronics “Euronics” |
Description | Hypermarket of electronics and appliances “Euronics” advantageously differs from its’ competitors by the level of customer service and attention to clients. Only here the customers are offered additional year of warranty on appliances and can return their purchase without explaining the reason during a month after buying. “Cosmos” advertising agency released a series of commercials in the run-up to so-called “gender holidays”. The creative idea is based on relations of the sexes. Creators showed ironic skits about men and women, short-term boyfriends and relationships in which one can return its’ sweetheart back to the store especially when the sweetheart is a washing machine. |
Team members | Copyright – Natalia Bryantseva, Alexey Titov Director – Georgy Molodtsov Cameraman – Igor Petrov Producer – Darya Petrova |