A. Film
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K. Advertising Campaigns

A-5-4. Euronics: boyfriend warranty

Agencyadvertising agency Cosmos
Creative headNatalia Bryantseva
Author of ideaNatalia Bryantseva
SeriesEuronics: ideal relations
Producthypermarket of electronics “Euronics”
DescriptionHypermarket of electronics and appliances “Euronics” advantageously differs from its’ competitors by the level of customer service and attention to clients. Only here the customers are offered additional year of warranty on appliances and can return their purchase without explaining the reason during a month after buying.

“Cosmos” advertising agency released a series of commercials in the run-up to so-called “gender holidays”. The creative idea is based on relations of the sexes. Creators showed ironic skits about men and women, short-term boyfriends and relationships in which one can return its’ sweetheart back to the store especially when the sweetheart is a washing machine.
Team membersCopyright – Natalia Bryantseva, Alexey Titov
Director – Georgy Molodtsov
Cameraman – Igor Petrov
Producer – Darya Petrova