E. Film Craft
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
A-7-4. ARBIDOL/PREVENTIVE CARE
|Agency||McCann Erickson Russia|
|Creative head||Vladimir Constantin|
|Author of idea||Anastasia Kuris/Alexander Porshnev|
|Product||ARBIDOL Anti-flu and anti-cold medicine|
|Description||3 curing effects of the Arbidol medicine are introduced as "a medicine
with a 3D effect".
The TVCs are edited in a movie trailer style for a 3D action blockbuster. A
technical feature of a movie "3D" is used to describe a medicine with
3D (3Actions -a noun "D-eistvie"
in Russian language means "Action"). 3D movie is compared to a 3D-eistvie (3 Actions) medicine.
|Team members||Vladimir Constantin - Creative Director
Anastasia Kuris - Copywriter
Alexander Porshnev - Art Director
Oksana Kondratieva - Producer
Vlad Opelyants - Director/Cameraman