A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns


AgencyMcCann Erickson Russia
Creative headVladimir Constantin
Author of ideaAnastasia Kuris/Alexander Porshnev
ProductARBIDOL Anti-flu and anti-cold medicine
Description3 curing effects of the Arbidol medicine are introduced as "a medicine
with a 3D effect".
The TVCs are edited in a movie trailer style for a 3D action blockbuster. A
technical feature of a movie "3D" is used to describe a medicine with
3D (3Actions -a noun "D-eistvie"
in Russian language means "Action"). 3D movie is compared to a 3D-eistvie (3 Actions) medicine.
Team membersVladimir Constantin - Creative Director
Anastasia Kuris - Copywriter
Alexander Porshnev - Art Director
Oksana Kondratieva - Producer
Vlad Opelyants - Director/Cameraman