A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
A-11-6. Sportleague. Launch
Agency | YASNO Advertising |
Creative head | Taras Lozhenko |
Author of idea | YASNO Advertising |
Product | Sportleague Lottery |
Description | The main objective of the reel was to inform the Ukrainian audience, who likes and knows sports, about the way to turn their hobby into the profitable business. As Sportliga lottery appeals to everyone: «You know! You bet! You win!» Besides the reel helps to plunge into the inner world of lottery player: to experience the drama of sport prognosis making, to survive the furious excitement of betting and the joy of winning. Thus it stimulates the potential players to try their hands in sports betting. |
Team members | Taras Lozhenko - Creative Director Lina Degtyarova - Head of Creative Groupe Yana Tereschenko - Account Director Max Chernyaev - Art Director Anna Rozina - Copywriter Liudmyla Polino - Account Manager |