A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
A-12-1. "The Mom"
| Agency | Ad Astra Riga |
| Creative head | Laganovskis Gints |
| Author of idea | Laganovskis Gints |
| Product | Internet connection |
| Description | - The main idea was to communicate IZZI as telecommunication operator's technical benefits using famous Latvian celebrities as IZZI "faces" and communicating the brand with fun and entertainment. The idea behind this TVC is to communicate internet benefits - possibility to have an online conversation with the celebrity. The main tagline is "It's all in Your hands!" pointing out that whatever You want to do it can be accomplished with IZZI. |
| Team members | - creative director Gints Laganovskis - author of text Gints Laganovskis - art director Evija Dzonsone - director Roman Korovin - cameraman Aleksandrs Grebnevs - composer - Lauris Reiniks; Janis Kalve - producer - Kristine Abolina - edit - Oleg Aleksejev |
