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A-13-7. Sleeping Beauty

AgencyAdell Taivas Ogilvy
Creative headTomas Karpavicius, Dominykas Zilenas
Author of ideaTomas Karpavicius, Dominykas Zilenas
SeriesFairy tales
ProductPayment cards
DescriptionLithuanians do not use their payment cards, preferring cash instead.

To battle various misbeliefs which prevent people from using cards, we ran a campaign that said such things only happen in fairytales.
Team membersTomas Karpavicius, art director
Dominykas Zilenas, copywriter