A. Film
B. Press
C. Outdoor
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E. Film Craft
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H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
A-14-5. 116.ru_Auto
| Agency | advertising agency Cosmos |
| Creative head | Natalia Bryantseva |
| Author of idea | Natalia Bryantseva |
| Series | 116.ru : Pinocchio |
| Product | web portal 116.ru |
| Description | Task: To develop creative concept for promotion of the federal chain “Rugion” which includes 41 web sites in regions of Russia and release commercials. 116.ru – web portal of Kazan, one of the chain projects The city web portal 116.ru includes the news part and a number of services with useful information for people who live in town: “Career” – vacancies and CVs, “Auto” – new vehicles for sale, “Real estate” – apartments for sale. Solution: “Cosmos” advertising agency released a series of turnkey commercials – from creative concept to filming and post-production. The creative idea is based on well-known story about Pinocchio: his nose was getting longer while he was telling a lie. We can be cheated when we make important decisions such as buying a car or apartment or getting a job. In order to make the right choice, 166.ru recommends to look through all the offers in a full list of cars and apartments for sale and vacancies. |
| Team members | Director – Georgy Molodtsov Cameraman – Igor Petrov Post-production – Anatoly Belikov Producers – Darya Petrova, Darya Almazova |
