A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
A-15-5. NIKE "One for all"
| Agency | Instinct |
| Creative head | Roman Firainer, Yaroslav Orlov |
| Author of idea | Aleksey Meshkov, Danila Khodashinskiy |
| Product | Football team "Zenit" |
| Description | On the eve of the most important performances of "Zenith" in the international arena, Nike introduced a video designed to inspire and unite the players and fans of the club. Video talks about the most important moment in the life of the team: minutes before going out on the field. When the past is irrelevant, and the future of the upcoming limited to 90 minutes on the field. The advantage of the "Zenith" is his fans. The "Zenith" has no player stands under the twelfth number. In gratitude for the support, the club gave this number to the fans. We used this fact and made the 12 players of the fans a part of the team, its strength, which is so necessary before the game with last year's winner of the League of European Portuguese "Port". |
| Team members | Senior copywriter - Aleksey Meshkov Senior Art director - Danila Khodashinskiy Producer - Elena Kartseva BSM production (Moscow) & Pandora Film production (St. Petersburg) Operator - Maxim Osadchy |
