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A-16-4. We are, what we put on!

AgencyElena Pinchuk ANTIAIDS Foundation
Creative headMariya Pavlichuk
Author of ideaМария Павличук
ProductCharity, Safe Sex
DescriptionThe main idea of the TVC is based on motivating clients of the largest Ukrainian restaurant network KOZYRNAYA KARTA to express their individuality. In order to do that they were offered a catalog from which they could choose and order creative t-shirts on the theme of Safe Sex, that would reflect their own life principles. They could also create their own t-shirts that would remind young people about the necessity to protect themselves from from HIV/AIDS. This t-shirt collection which was created by Elena Pinchuk ANTIAIDS Foundation and KOZYRNAYA KARTA restaurant network was named "We are, what we are wearing!". Any t-shirt was available for sale right in one of the KOZYRNAYA KARTA restaurants or on the website www.fashion-aid.in.ua. All the funds raised were used to purchase materials required for the safe handling of blood – something that Ukrainian hospitals are in a real need of.
Team membersDirector: Svetlana Savchenko.
DoP: Eugene Adamenko.
Producer: Mariya Pavlichuk.