E. Film Craft
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
A-16-4. We are, what we put on!
|Agency||Elena Pinchuk ANTIAIDS Foundation|
|Creative head||Mariya Pavlichuk|
|Author of idea||Мария Павличук|
|Product||Charity, Safe Sex|
|Description||The main idea of the TVC is based on motivating clients of the largest Ukrainian restaurant network KOZYRNAYA KARTA to express their individuality. In order to do that they were offered a catalog from which they could choose and order creative t-shirts on the theme of Safe Sex, that would reflect their own life principles. They could also create their own t-shirts that would remind young people about the necessity to protect themselves from from HIV/AIDS. This t-shirt collection which was created by Elena Pinchuk ANTIAIDS Foundation and KOZYRNAYA KARTA restaurant network was named "We are, what we are wearing!". Any t-shirt was available for sale right in one of the KOZYRNAYA KARTA restaurants or on the website www.fashion-aid.in.ua. All the funds raised were used to purchase materials required for the safe handling of blood – something that Ukrainian hospitals are in a real need of.|
|Team members||Director: Svetlana Savchenko.
DoP: Eugene Adamenko.
Producer: Mariya Pavlichuk.