A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
A-19-1. X-Factor. Revolution.
| Agency | TV Channel STB |
| Creative head | Irakliy Makhatadze |
| Author of idea | Oleg Klyuev |
| Product | X-Factor is the Ukrainian version of Britain's show "The X-Factor". It is the most popular vocal talent-show in the world. |
| Description | XFACTOR. REVOLUTION – 2nd season of the most large scale vocal talent-show of the country. Before XFACTOR 2nd season starts competitive channels launched similar shows: Voice of the Country (1+1), Star Factory (Noviy Channel). Marketing Objective for XFACTOR, season 2 was to make it the main event of the country. For this purpose the following promo concept was chosen: XFACTOR. REVOLUTION. What would be with the world if there was no XFACTOR? Antiutopia. Mediocre world where there is no place for the real holiday! Host and the judges are the legendary leaders who fight against mediocrity and bad taste. They are nor super heroes. They are ordinary people who risk their life for bright vocal future. The victory is possible only with joint efforts of our leaders and common people. |
| Team members | Director: Irina Petrikey Operator: Yuriy Korol Production designer: Vlad Ryzhikov Costume Designer: Liliya Litkovskaya, Olga Slon Postproduction: Pavel Lebedev Idea: Oleg Klyuev Art-director: Irakliy Makhatadze |
