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B-1-17. The guillotine

AgencyMagic Style Creative
Creative headMisha Savydenko
Author of ideaMisha Savydenko
ProductCheese "Brie"
DescriptionThe Guillotine
There is a legend that during the French Revolution, Louis XVI couldn’t resist the temptation to peek at the farm, where was made the best brie. During the tasting cheese king was captured and sent to the guillotine.
We visualize the last moments of Louis life, stressing that Brie is so delicious, that the king would do anything and has no doubt in choosing the "The cheese or the life."

Slogan:
Life is short, but wonderful.
Team membersCreative director - Savydenko Misha
Art director - Zharova Julia
Illustrator - Kardakov Sergey
Copywriter - Abramova Marina