A. Film
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E. Film Craft
F. Design
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I. PR projects
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K. Advertising Campaigns
B-1-8. Doy pack
| Agency | Art Union |
| Creative head | Dmitriy Senderov |
| Author of idea | Olga Popova |
| Series | All to taste! |
| Product | Condensed milk "Alekseevskoe" |
| Description | Basic idea: Alekseevskoe preserved milk products for intelligent and progressive people. The events that have been discussed the most in Russia recently are the presidential and State Duma elections. The elections caused tens of thousands of people to take to the streets and to talk about the legitimacy of their results and the need for conducting political reform. In order to promote Alekseevskoe preserved milk products, we propose using public interest in these elections and constructing an advertisement for the brand based on the most popular opinions of the current situation in Russia. Basic message: Alekseevskoe condensed milk enables you to feel like one of several million honest, free and self-sufficient people. Eat Alekseevskoe condensed milk in any way you like: add it to tea or coffee, eat the condensed milk with a bun or pancakes, or by a spoon from the tin. You are a strong, bright individuality, intelligent, independent and free person. Only condensed milk can enjoy being mixed, smeared, milked and cleaned! In a common Russian Language word «being mixed», «smeared», «milk» and «clean» have several meanings: Being mixed (divorce) – dissolve in liquid to a homogeneous mix and deceive, say lies, impudently lie. Smeared – extend on all surface and strongly beat, humiliated, crushed, destroyed. Milk – decant, take milk from an udder and extort, entice money. Cleaned – filled up, devastated and performed operation of intelligence services on dispersal of demonstrations. MILKED? M-M-M-M... THE HONEST condensed milk |
| Team members | Svetlana Kotenko, Art-director Olga Koreneva, Designer Evgenia Agureeva, Designer |
