A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
B-2-4. WC
| Agency | BBDO Russia Group |
| Creative head | Luis Tauffer and Andres Vergara |
| Author of idea | Luis Tauffer and Andres Vergara |
| Series | Pepsi Max "Labyrinth" |
| Product | Pepsi Max |
| Description | Is there anything more disturbing than not finding the right answer? There is. Not finding it at that exact moment you need too. You think, think, think and it feels that your head is a labyrinth. That’s what we thought for this campaign: Sometimes, the answers we need are deep down the labyrinth of our mind. And when this time comes, you need concentration. You need something to boost your mind up, something with a good dose of caffeine and ginseng. You need a Pepsi Max |
| Team members | Creative director: Luis Tauffer/Andres Vergara Аrt director: Paulo Garcia/Luis Tauffer Copywriter: Pedro Levier/Luis Tauffer Illustrator: Zombie Studio |
