B-6-6. W. Shakespeare, A. Blok, I. Franko, A. Blok

Agency	Leo Burnett Ukraine
Creative head	Tatiana Fedorenko
Author of idea	Tatiana Fedorenko, Eugeniy Gryaznov
Series	Poems by Pocketbook
Product	Reader "PocketBook"
Description	Well-known lines of Ukrainian, Russian and English poets are combined in such a way that rhyme and meaning create a completely new poem, which is easy to read in three languages at the same time. With this we emphasize the possibility of electronic reader “PocketBook” to store a lot of authors on the “one page”. That’s why the layout looks exactly like printed book page, even the slogan and product are the parts of the book story. Specially developed dropped initial capital reflects sense of this unique work of literature. Meet W. Shakespeare, A. Blok, I. Franko, A. Blok at the one poem. Slogan A lot of authors in one electronic reader PocketBook
Team members	Tatiana Fedorenko, Сreative Director, Copywriter; Eugeniy Gryaznov, Copywriter; Vlad Kunets, Art Director; Maxim Podolyanuk, Designer, Illustrator; Anastasia Filonenko, Illustrator; Natalia Sivkova, Account Director; Katerina Duda, Producer; Katerina Denisenko, Production Manager; "Ellen Diss", Print Production.

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