A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
B-8-4. Don’t be a clone!
| Agency | The Repriza Kharkiv Art Guide |
| Creative head | Ira Gritskaya, Kostiantyn Liakhov |
| Author of idea | Kostiantyn Liakhov |
| Product | Author's design T-shirts. |
| Description | The Task: Create print advertising for Author's design T-shirt. The Concept: DaDa Art : Don’t be a clone! Our target audience is young creative people who are eager to stand out from the crowd, be bright, original and unique. They want to be identified as members of the creative society. We aim at persuading our target audience that wearing the DaDa design T-shirt is the easiest way to be unique. There’s no need in wrestling with the problem of creating something extraordinary and extravagant to stand out from the crowd. All they have to do is to buy our author’s design T-shirts which can help our young customers avoid clone clothing – being grey homogeneous mass in the society wearing dark clothes. |
| Team members | Creative Agency “Boomerang” Director General: Dmitriy Gritskiy Creative Director: Ira Gritskaya, Kostiantyn Liakhov Art Director: Maxim Tarasenko, Stephanie Sparysheva Technical Director: Andrei Zolotarev Brand Manager: Alain Galkovskaya Designer: Alex Usachev Photographer: Stephanie Sparysheva Creative Association “Partisans of Culture”: Roman Kravtsov Elizabeth Shevchenko |
