A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

B-8-4. Don’t be a clone!

AgencyThe Repriza Kharkiv Art Guide
Creative headIra Gritskaya, Kostiantyn Liakhov
Author of ideaKostiantyn Liakhov
ProductAuthor's design T-shirts.
DescriptionThe Task: Create print advertising for Author's design T-shirt.
The Concept: DaDa Art : Don’t be a clone!
Our target audience is young creative people who are eager to stand out from the crowd, be bright, original and unique. They want to be identified as members of the creative society. We aim at persuading our target audience that wearing the DaDa design T-shirt is the easiest way to be unique. There’s no need in wrestling with the problem of creating something extraordinary and extravagant to stand out from the crowd. All they have to do is to buy our author’s design T-shirts which can help our young customers avoid clone clothing – being grey homogeneous mass in the society wearing dark clothes.
Team membersCreative Agency “Boomerang”
Director General: Dmitriy Gritskiy
Creative Director: Ira Gritskaya, Kostiantyn Liakhov
Art Director: Maxim Tarasenko, Stephanie Sparysheva
Technical Director: Andrei Zolotarev
Brand Manager: Alain Galkovskaya
Designer: Alex Usachev
Photographer: Stephanie Sparysheva
Creative Association “Partisans of Culture”:
Roman Kravtsov
Elizabeth Shevchenko