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B-10-24. Cinema Spring Flowers. Old man

AgencyNew!
Creative headMantas Maciulskis
Author of ideaCHALLENGE Vilnius Cinema Spring is an international cinema festival, showing the best movies from all over the world. It is a local cultural phenomenon traditionally marking the beginning of the spring. It's been happening every April for 17 years now.
SeriesCinema Spring Flowers
ProductCinema Spring. Vilnius International Movie Festival
DescriptionNo slogan.

CHALLENGE
Vilnius Cinema Spring is an international cinema festival, 
showing the best movies from all over the world. It is a local 
cultural phenomenon traditionally marking the beginning 
of the spring. It's been happening every April for 17 years now.
How to make this olf fest look fresh and inviting at once?

SOLUTION
Spring blossoms with first flowers and the movies of Vilnius
Cinema Spring blossom with fresh ideas, insights, they 
open the eyes and hearts. We decided to drop all the slogans
and go for strong visual solution - blossoming eyes.
Team membersCopywriter: Aiste Jureviciene
Designer: Migle Rudaityte
Art: Ruta Kiskyte