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B-15-15. Masterpieces start on paper
| Agency | Inology |
| Creative head | Inology |
| Author of idea | Inology |
| Product | Ilim Group's sponsorship initiatives |
| Description | MASTERPIECES START ON PAPER. Art starts on paper — nearly every masterpiece we admire was started as a sketch or idea written down on a tiny piece of paper. Now it’s the other way round — paper manufacturers help art find the resource to become closer to the public. Ilim Group, Russia’s largest paper manufacturer, offers sponsorship to classical music festivals, art exhibitions and restoration projects in Saint-Petersburg since 2001. These prints were made to announce Ilim’s new step — since 2011, the company co-operates with the Russian Museum and St-Petersburg State Philarmony. In these prints we used Karl Bryullov’s first sketch for “The Last Day of Pompeii”, first sketch of the iconic Isaakievsky Cathedral by Montferrand, and Alessandro Scarlatti’s score for La Griselde. |
| Team members | Alexey Staroselets, art director. Eugenia Devyatkina, copywriter. Mihail Rossinsky, designer. |
