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B-16-10. Greenpeace statistics
| Agency | Lowe Adventa |
| Creative head | Andreas Mielenhausen, Bruno Ribeiro |
| Author of idea | Andreas Mielenhausen, Bruno Ribeiro |
| Product | Greenpeace |
| Description | Background: Greenpeace’s main activities are simple things like teaching children in schools, fighting fire, collecting and recycling trash, planting trees, etc. Because these activities get no attention from the media, people only get to know about the ones that do: occasional activist acts. For that reason, Greenpeace is still seen as an organization that does only protests, manifestations and pickets. Since no one in Russia wants to support or be associated to “radicals”, Greenpeace has a hard time getting what it needs the most: volunteers and donations. Challenge: Show that what people believe to be Greenpeace’s only activities are actually the smallest part of what they do. That on a daily basis Greenpeace is, in fact, a peaceful, hard-working, law-abiding organization. |
| Team members | Creative Directors: Andreas Mielenhausen, Bruno Ribeiro Art Director: Bruno Ribeiro Copywriter: Andreas Mielenhausen Illustrator: Bruno Ribeiro |
