A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

B-16-2. God like You

AgencyDeluxe Interactive
Creative headGeorge Pavlenishvili
Author of ideaDeluxe Interactive
ProductLine of Life
DescriptionGoal:
Advertise charitable foundation for supporting seriously ill children “Line of Life”
Solution:
To use the most widespread “Like” icon as insight in new context – By making donation and thus saving children you get something more than just an appreciation. In fact, you get “Like” in the most sincere meaning of this word. You get “Like” from the highest instance.
Team membersGeorge Pavlenishvili - Creative Director
Alexandr Semin - Creative Director
Alexey Ermolaev - Senior Copywriter
Alexei Maletsky – Art Director