A. Film

B. Press

C. Outdoor

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. Radio

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. Film Craft

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. Design

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. Interactive

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. Creative use of Media

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR projects

I-1. Marketing PR

I-2. Corporate PR

I-3. Political PR

I-4. Digital PR

I-5. Non-traditional projects

J. Marketing Services projects

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. Advertising Campaigns

K-1. Complex advertising campaigns and programs

K-2. Advertising series

BC-1-3. Idea Path Diary


Agency	Leo Burnett Ukraine
Creative head	Tatiana Fedorenko
Author of idea	Tatiana Fedorenko, Maxim Podolyanuk, Eugeniy Gryaznov
Product	Leo Burnett Ukraine
Description	Each year we make a diary. Which our Clients receive as a present. This year we decided to make something bigger. Something that will let everyone know... how ideas are born, how they spread and struggle for the best. Something that we called a Game. The goal was to win Cannes Lion. But that was not the only way to win. We posted QR-code with a link to web-site. Where Clients could take part in writing a script for an advertising with the help of online bouts-rimes. AND THEY DID! The work is still in progress... We promised the best idea to be shot!
Team members	Tatiana Fedorenko, Creative Director; Vlad Kunets, Art Director, Maxim Podolyanuk, Designer; Eugeniy Gryaznov, Copywriter; Katerina Duda, producer; Katerina Denisenko, production manager; “Pif Paf”, photo; “Gvardiya Post”, post production; “AV-TV”, post production.

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