E. Film Craft
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
C-6-7. T. Shevchenko, S. Esenin, M. Lermontov, A. Akhmatova
|Agency||Leo Burnett Ukraine|
|Creative head||Tatiana Fedorenko|
|Author of idea||Tatiana Fedorenko, Eugeniy Gryaznov|
|Series||Poems by Pocketbook|
|Description||Well-known lines of Ukrainian and Russian poets are combined in such a way that rhyme and meaning create a completely new poem, which is easy to read in two languages at the same time.
With this we emphasize the possibility of electronic reader “PocketBook” to store a lot of authors on the “one page”. That’s why the layout looks exactly like printed book page, even the slogan and product are the parts of the book story. Specially developed dropped initial capital reflects sense of this unique work of literature. Meet T. Shevchenko, S. Esenin, M. Lermontov, A. Akhmatova at the one poem.
A lot of authors in one electronic reader PocketBook
|Team members||Tatiana Fedorenko, Сreative Director, Copywriter; Eugeniy Gryaznov, Copywriter; Vlad Kunets, Art Director; Maxim Podolyanuk, Designer, Illustrator; Anastasia Filonenko, Illustrator; Natalia Sivkova, Account Director; Katerina Duda, Producer; Katerina Denisenko, Production Manager; "Neocon", Print Production.|