A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

C-10-7. Revealer - Culture

AgencyTWIGA Ukraine
Creative headSlavik Fokin
Author of ideaSlavik Fokin
SeriesCopywriters Club
ProductArt Directors Club Ukraine
The sign of culture is writing, not rock art
What would you say? CWC’UA
Words lie. ADC*UA

Two years ago a new organization appeared in Ukraine – Art Directors Club Ukraine. The club quickly raised its popularity… but mainly among art-directors. The other creative professionals said: “The club is great, but I’m not an art director!”

To show that ADC*UA is open for all creative professionals

We’ve made a club especially for copywriters: Copywriters Club Ukraine.

To promote CWC’UA we created provocative posters which proved that copywriters were better than art-directors.

When the interest to the club reached its climax, we launched the revealer of ADC*UA saying: “Words lie”.
Team membersSlava Znamin, art-director
Slavik Fokin, copywriter
Antonina Kliuchnikova, photographer