A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
C-15-10. PalladiUM-1
Agency | "Vi-hod" advertising group |
Creative head | Artem Lyapunov |
Author of idea | Artem Lyapunov |
Series | PalladiUM |
Product | Business centre "Palladium" |
Description | The main task: to emphasize the brand name of the A-Class business centre. "Palladium" is the most up-to-date business centre and its brand name contains the word «um» (rus: «intellect», «clever»), so we mark it out. The first meaning of the advertising slogan is: «are you in your Palladium?». Аnd the second is: «are you out of your mind?». To support the «great intellect», we put the graphics logo of the business centre on the forehead of the hero. It’s look like the full status bar (in Russian, it means «be he a Solomon»). |
Team members | Artem Lyapunov - art director, copywriter |