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C-15-13. IRR.RU "Don't be afraid to embrace change"

Creative headRoman Firainer, Yaroslav Orlov
Author of ideaRoman Firainer, Yaroslav Orlov
ProductInternet portal IRR.RU
DescriptionWe had news - portal IRR.RU changed! We need to aggressively communicate the changes and tell to everybody that now "It's easy" to use a portal. The idea is based on a simple play with the word “easy” which in Russian can mean two things: in one way, this means comfortable use of the site in another way, it is not shameful, but normal and human. And after that the only thing we need to do is to communicate all of these with a brand character - human, alive, honest, optimistic.
Team membersCreative director: Roman Firainer, Yaroslav Orlov
Author: Yaroslav Orlov, Dmitriy Moiseev
Art director: Roman Firainer, Evgeniya Balabanova