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C-17-2. Scan Your Brain

AgencyLeo Burnett Moscow
Creative headGrisha Sorokin, Mikhail Derkach
Author of ideaGrisha Sorokin
ProductONLIME TELECARD/DIGITAL TELEVISION ONLIME
DescriptionOnLime TeleCARD allows to get digital TV channels via a TV set’s CI-slot. To launch the product, we placed a TV set with a special opening for the head in a shopping mall. By default, people could see the Swan Lake Ballet, the symbol of notorious Russian political life and boring state-owned television (the ballet was broadcasted by all TV channels during the August Coup in 1991, and due to the absence of alternative people had to watch it). The picture changed when they inserted their head into the opening. The sensors inside the stand gathered data by reading person’s brain activity and identifying his appearance. Afterwards, the Swan Lake Ballet changed to the TV content people were really interested in.
Team membersDesigner - Andrey Sergeev,
Junior copywriter - Erkin Bekmirzaev,
Procuder - Alexey Kolokolnikov