A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
D-4-1. Friends
| Agency | Friends |
| Creative head | Verkhoturova Olga Viktorovna |
| Author of idea | Smirnova Elena Aleksandrovna, Verkhoturova Olga Viktorovna |
| Product | The company of ideas "Friends" |
| Description | Problems: To declare the company of ideas «Friends» and to allocate the company among other advertizing agencies. The description: «Advertizing doesn't work!», - the given statement often should be heard to managers of our company … Often charges of advertisers in an advertizing inefficiency, in неоправданности from it expectations it is caused by nonprofessional work of some advertizing agencies which, like merchants during ancient times, extol the goods (services), allocating with its inappropriate properties if only to sell and get profit. («The fur coat which cools in the summer, and warms») in the winter. To oppose the company of ideas «Friends» to such "storytellers", we have allocated in rollers of 2 parts: "fairy tales" - "realization", «advertizing merchants» - «the company of ideas «Friends»». Thus, realization of the given idea solved the problems of a roller put before us. Transfer 1 part 1) The Man's voice: In some kingdom – in some state there lived-was Business. Also he has decided to develop. Also there have arrived to it merchants advertizing. 2) The Man's voice (in a role of a merchant): - The business father! Any we will make! On all kingdom we will glorify! 3) The Voice of the woman (assents to a merchant): - There will be to you around an honor and praise! 2 part 4) The Man's voice: We don't tell fairy tales … We realize ideas for development of your business … the Company of ideas «FRIENDS» … 5) The Voice of the woman: Contact phone in Stavropol: 21-28-03. |
| Team members | Verkhoturova Olga Viktorovna Smirnova Elena Aleksandrovna |
