A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
DC-1-4. ABC
| Agency | Salmon DDB |
| Creative head | Aleksandr Zazheko |
| Author of idea | Aleksandr Zazheko |
| Product | Juices ABC |
| Description | ABC commercial was created for the rotation in the Russian Federation. Knowing about the low image of Russian products and high level of trust of the target audience for products from Belarus, our main objective was to declare the country of origin of ABC juice and to oppose its quality and accessibility to Russian competitors. Radio commercial «ABC» Male voice: – There are juices that loudly shout about themselves at every corner. They can be called NTV juices. There are juices that you are constantly overpaying for. Let’s call them ZKH juices. And also there are juices that don’t do any good to the people. These juices are MMM. But there are juices from Belarus! Tasty, affordable, full of vitamins! And they are called ABC juices! ABC juices! Belarusian juices! ABC juices – everything’s fair! |
| Team members | Aleksandr Zazheko, creative director Antonina Nikiforova, manager |
