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DC-1-8. Unicredit. Color

AgencyEGO Pro
Creative headPavel Egorov
Author of ideaPavel Egorov
ProductArt exhibition

The purpose of this campaign was to advertise on radio
an exhibition of artists who are not well-known in Russia. Our solution was to communicate with an audience directly “on behalf of the picture”. We selected 10 art works and made up 10 monologues inspired by these art works. One radio commercial – one artwork – one recollection. Commercials was broadcasted during 3 weeks and did not repeat it selves.


In 1993 we lived in Har’kov. This period of time was so gloomy, and I do not have any recollections about this time. I only remember the color – cobalt blue. Ten years later in Boston I accidentally met that color in one of the city museums. It was an incredible coincidence!
I was looking at the picture for a long time intently and felt happiness for no reason.
People and the City Exhibition. The best of the Unicredit collection of art.
October, 21 to December, 4 in the Vinzavod Center of the Modern Art. I will be there.
ZAO “Unicredit bank”. General license №1 of Bank of Russia.

Team membersSoundproducer Anrey Kosyrev, copywriter Pavel Egorov, dictor Anna Gulyarenko