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E-9-9. Drunk Taxi driver

AgencyPRKVADRAT
Creative headPavel Dedkov
Author of ideaVladimir Mogilevets
ProductAlivariya Brewery
DescriptionTo strengthen the company's reputation as a supporter of sober driving, we conducted an experiment: how many passengers will be willing to stop a drunk taxi driver. Convincing actor's role play was the key factor to the campaign success.
Many commentators admitted the actor and even gave him a nickname "Belarusian Tim Rot".
Team membersIvan Ponomarev, Anna Gritsuk