A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
F-1-23. Parami
Agency | AIDA Pioneer |
Creative head | Dmitry Apolenis |
Author of idea | Alexey Shklyanko |
Product | Chocolate boutique |
Description | Premium chocolate house Parami is a place for woman, who wants to treat herself. Because para m? is «for me» in Spanish. Visual image of logo is associated with slowly pouring hot chocolate, which awakes thoughts about enjoyment. Vivid corporate identity helps costumer to feel herself special from the doors of the boutique and to feel atmosphere of pleasure and light egoism, because she will totally want to please herself! |
Team members | Alexey Shklyanko, art-director Valeria Lapanik, senior copywriter |