A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
F-1-6. Stop TB in Ukraine
| Agency | Agency J&I Advertising & Pr |
| Creative head | Iryna Kyznetsova |
| Author of idea | Oksana Samoilenko/Alina Solska |
| Product | Stop TB Program in Ukraine supported by Foundation for Development of Ukraine |
| Description | During the tender J&I Advertising created logotype of the Program, stylized writing of the name of the Program and offered various usage options in different media – starting with POSM, souvenir production to outdoor advertising. According to the creative concept, logotype has to deliver positive emotions, because one of the most important messages of the Program – tuberculosis is curable if treatment is started in time. Logotype developed by the agency resembles stylized image of lungs made using folk elements. Now, “pink lungs” became part of Program’s Brandbook and are used in all advertising and production campaigns of the Program. stoptb.in.ua |
| Team members | Irina Kyznetsova – Creative Director, Alina Solska – Art Director, Oksana Samoilenko – Chief coordinator |
