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F-2-19. “IQ-meter” desk calendar
| Agency | Advertising agency "Illan" |
| Creative head | Vladimir Fedoseev |
| Author of idea | Vladimir Fedoseev |
| Product | customs and logistics services |
| Description | While most companies are making their annual calendars for soul, Arivist has decided to walk their own way and make it for head. All the more so as, the brand lays emphasis on intellectual decisions. The Agency created the calendar that contained a genuine IQ-test. By using it everyone can check their IQ score and even, if one is lucky, to improve it. It is enough to solve one problem a week. If your answer matches key answer a voucher from the page should be put in the special box at the bottom of the calendar. The end of the year will not just be marked with slicing New Year salads but counting the number of the correct answers as well. |
| Team members | designer Vladimir Fedoseev, Arina Yushkevich. |
