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F-4-12. J8 Club Russia brochure

Creative headAndrey Tarakanov
Author of ideaAnton Kryvulia
ProductPublic youth organization
The client needed to attract attention of higher classes’ attendants to participate in national and international school Olympiads, which is the main recruitment source of new members to “Junior Eight”. In order to do that it was planned to provide schools with information brochures, which described concourses.

Taking into consideration the format of information and psychology of students, we decided that traditional brochure cannot solve the given challenge. We proposed to present information in more comfortable, youthful and trendy format, which is a poster that can be hanged at home or in classroom and be viewed whenever, is needed.
Team membersAnton Kryvulia, Denis Bashev