A. Film

B. Press

C. Outdoor

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. Radio

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. Film Craft

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. Design

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. Interactive

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. Creative use of Media

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR projects

I-1. Marketing PR

I-2. Corporate PR

I-3. Political PR

I-4. Digital PR

I-5. Non-traditional projects

J. Marketing Services projects

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. Advertising Campaigns

K-1. Complex advertising campaigns and programs

K-2. Advertising series

F-4-19. 12 KIAF: invites


Agency	ISD Group
Creative head	Viktor Shkurba
Author of idea	Viktor Shkurba
Product	12 KIAF
Description	Is it possible for advertising professionals to have convincing reasons to miss the most important professional event? These are only excuses. That is why the slogan for the 12th Kiev International Advertising Festival promo campaign was WIN OR FIND EXCUSE. And all participants could state firmly: “I don’t look for an excuse.” For the most modest out there this phrase is suggested in the tickets.
Team members	ISD Group: Creative Director — Victor Shkurba Senior copywriter and author of the idea — Ivan Siyak Privy Councillor — Alina Revenko Chief Developer — Andrei Sergeev Designers — Elena Bazulina, Ilya Glad'ko, Anton Gridz Developers — Artem Ponomarenko, Timur Sayfetdinov Account Managers — Anna Kumaritova, Nika Belskaya Production: Pif Paf Director of Photography — Sergey Rud' Photographer — Julia Malaniuk

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