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F-6-33. GenerationY

AgencyPROVID, Talan Group (Talan Communications), Scholz&Friends Kyiv, Publicis Visage
Creative headAleksandr Sanchenko, designer of PROVID
Author of ideaIvetta Delikatnaya, Chief Talent Officer of Atlantic Group
ProductMMR magazine
DescriptionThe first MMR issue in 2012 was dedicated to Generation Y, the key auditory to understand by marketing managers for the next years. In Mind research company had developed a text characteristics of five prototypes of this generation, while 4 creative agencies has illustrated them in the magazine without coordinating work with each other. A collage of five illustrations with exclusive copywriting by the creative director of publishing house has appeared at the cover of the magazine.
Team membersKirill Chickan, creative director of PROVID
Aleksandr Sanchenko, designer of PROVID
Olesya Drashkaba, creative director of Publicis Visage
Vadim Gannenko, designer of Publicis Visage
Maksim Boritko, creative director of Talan Group
Vladimir Kleimenov, art director of Talan Group
Mikhail Krivorouk, creative director of Scholz&Friends Kyiv
Julia Rukavitsyna, creative director of Perekhid Publishing House
Elena Molodtsova, project manager of PROVID