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I. PR projects
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F-6-33. GenerationY
| Agency | PROVID, Talan Group (Talan Communications), Scholz&Friends Kyiv, Publicis Visage |
| Creative head | Aleksandr Sanchenko, designer of PROVID |
| Author of idea | Ivetta Delikatnaya, Chief Talent Officer of Atlantic Group |
| Product | MMR magazine |
| Description | The first MMR issue in 2012 was dedicated to Generation Y, the key auditory to understand by marketing managers for the next years. In Mind research company had developed a text characteristics of five prototypes of this generation, while 4 creative agencies has illustrated them in the magazine without coordinating work with each other. A collage of five illustrations with exclusive copywriting by the creative director of publishing house has appeared at the cover of the magazine. |
| Team members | Kirill Chickan, creative director of PROVID Aleksandr Sanchenko, designer of PROVID Olesya Drashkaba, creative director of Publicis Visage Vadim Gannenko, designer of Publicis Visage Maksim Boritko, creative director of Talan Group Vladimir Kleimenov, art director of Talan Group Mikhail Krivorouk, creative director of Scholz&Friends Kyiv Julia Rukavitsyna, creative director of Perekhid Publishing House Elena Molodtsova, project manager of PROVID |
