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F-7-13. Braille cake

AgencyAdell Taivas Ogilvy
Creative headTomas Karpavicius, Dominykas Zilenas
Author of ideaAsta Budukeviciute, Urte Sakalyte
ProductSEB bank
DescriptionBirthday greeting for bank clients.

We donated the money intended for their present for those who really need support, an organization which makes tactile books for blind children.
Greeting card shows the main principle of a tactile book. You can feel objects by touching them, and then read the name of that object in Braille.
When you open the card, a whole chocolate 'CAKE' turns into a single piece which now reads 'BIRTHDAY'. Because joy is only real when shared.
Team membersAsta Budukeviciute, art director
Urte Sakalyte, copywriter
Jurga Jacenaite, copywriter