E. Film Craft
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
F-7-13. Braille cake
|Agency||Adell Taivas Ogilvy|
|Creative head||Tomas Karpavicius, Dominykas Zilenas|
|Author of idea||Asta Budukeviciute, Urte Sakalyte|
|Description||Birthday greeting for bank clients.
We donated the money intended for their present for those who really need support, an organization which makes tactile books for blind children.
Greeting card shows the main principle of a tactile book. You can feel objects by touching them, and then read the name of that object in Braille.
When you open the card, a whole chocolate 'CAKE' turns into a single piece which now reads 'BIRTHDAY'. Because joy is only real when shared.
|Team members||Asta Budukeviciute, art director
Urte Sakalyte, copywriter
Jurga Jacenaite, copywriter