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F-7-32. Get into genius’ head
Agency | Talan Group (Talan Communications) |
Creative head | Maksim Boritko, creative director of Talan Group |
Author of idea | Maksim Boritko, creative director of Talan Group |
Product | Educational programs of TALENTari training center |
Description | What kind of intellectual breakthrough would happen if we could get into genius’ head just for one day and learn how to think like he does? The similarity of brain and walnut allowed us to demonstrate the result of seminars of TALENTari training center. Boxes with exciting content were sent to companies’ directors, marketing and PR managers, advertising agencies’ directors, who are interested in their employees development (3 BTL agencies, 7 advertisers). |
Team members | Maksim Boritko, creative director of Talan Group Vladimir Kleimenov, art director of Talan Group (Talan Communications) Nykolay Babichev, designer of Talan Group (Talan Communications) |