A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
F-7-9. Celebration in YOUR Street!
| Agency | Creative Team: Romanov Oleg, Ina Nasovich, Vitaly Zakharov |
| Creative head | Oleg Romanov |
| Author of idea | Vitaly Zakharov, Vlad Saveliev, Oleg Romanov |
| Product | auto |
| Description | Objective It’s a good New Year tradition with Volkswagen to make original presents to its VIP-clients and partners. At the end of 2011 the agency was asked to come up with creative ideas. Thinking 1. Like many other successful people, Volkswagen VIP-clients and partners like attention 2. Good presents are unique Idea With Volkswagen, a common national holiday becomes more personal. Volkswagen brings celebration to YOUR street! Slogan Celebration in your Street! Execution Stage 1 Personalized street signs were presented to Volkswagen clients\partners\friends - we made more than 240 street signs with surnames and packed them into branded present boxes. Local clients got their presents personally and foreign friends and partners by post. Stage 2 On New Year’s Eve the country’s main news portal published news of the day: Volkswagen presents personal streets! During 24 hours about 44 000 Internet-users got personalized streets via flash-card. Results This New Year the world got 44 240 new streets! Video-case: www.youtube.com/watch?v=-akic0XmKOA |
| Team members | Vitaly Zakharov, Vlad Saveliev, Oleg Romanov, Ina Nasovich, Vadim Durovich, Nadezhda Prilutskaya, Yuri Kuznetsov, Vitaly Degtyarev |
