
Agency	AGIMA
Creative head	Alexander Bogdanov
Author of idea	Grisha Kochenov
Product	Inshuranсe servise
Description	Need to realize convenient and intuitively clear navigation since large volume of information presented by the Customer demanded a singular solution became a key task of the project. So, for example, the site instead of one habitual entrance page has 3 different points of an entrance adapted under different clients: individuals, companies and VIP of clients. All moving’s on a site are made with the help of «the clever menu» which, without page reset, allows reaching any necessary section of multilevel system of a site quickly. Also, for an additional filtration of content, on a site the geotargeting mechanism was developed. Images of successful, business, cheerful clients of VSK entered into a basis of the visual concept of a site. Any element of a site didn't remain unaddressed web designers, even not standard fonts for the Internet, by means of technology of automatic transformation, are present practically on all pages of a site. And in all forms automatic replacement of standard styles of fields on unique, corresponding to the general design concept of a site is made. Huge work on visualization of pages of insurance programs was done, and under the main insurance programs advertising banners which by means of the animated slider are deduced in the appropriate thematic sections were prepared. In total when developing a new site of VSK more than 150 unique comprehensive layouts of pages were prepared. The publication on the main page of a site of counters of payments on main types of insurance became the interesting idea of the Insurance House realized on a site. For the first time the Insurance House of VSK tells to the clients actual figures on payments from pages of the site. Counters in real time according to the SOAP protocol подгружают actual data on quantity of the paid means the company to the clients for the last year! For formation of demanded shape of the company by web designers of AGIMA studio it was devoted much time to submission of detailed information on the most Insurance Group of VSK. Original the idea of the Insurance House of VSK, to agencies and partners of the company began to present to journalists possibility independently, directly from a site, to download necessary images and elements of a corporate style in different quality and permission. For this purpose we developed the unique tool, Media library in which it is possible to choose all files necessary for downloading and to unload to itself one archive, and also to share them with the friends in social networks. The new site should become the base of active positioning of the company in social networks. Now practically any content presented on a site, it is possible to share with the friends in Facebook, Vkontakte and Twitter. In plans even more dense integration of a site with a functional of social networks.
Team members	Grisha Kochenov-creative director; Maxim Stepanov-programmer

http://vsk.ru/

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