
Agency	AGIMA
Creative head	Alexander Bogdanov
Author of idea	Grisha Kochenov
Product	"Russia's Next Top Model"
Description	"Russia's Next Top Model" — television reality show in which participants compete for a rank of the best top model and receive chance to begin career in modeling business. The TV show of TV channel of MUZ-TV is analog of the cult Next Top Model project with Tyra Banks. For the first time the site of television Show formed round itself such community of fans of the project. On a site life daily boils, different competitions, votes and polls of admirers of the project are held. Users of a site take active part in content formation. Especially for them the system of motivation increasing their social activity was developed. On a site the rating of users based on frequency, quality and periodicity of their posts and comments is presented. High extent of integration with social networks allows admirers of Show to become authorized on a site by means of the accounts in social networks, gives the chance to them to estimate content and to exchange it with the friends. The site accumulates opinion of users on favorites of Show «The top model in Russian» which are considered at definition winners (Popular vote). Non-standard possibility fans of Show with an exit on the Tote module site (received vote for possible winner Shaw). The participants, who have guessed the winner, are awarded by prizes. Reception of questionnaires for participation in a casting is carried out by means of an interactive form directly on the Show site. Questionnaires and a portfolio of all participants of the project are eternally stored on a site. At any user is possibility to estimate or comment on the photo of each participant. Show «The top model in Russian» goes on the air already in the third time. For this reason in a basis of a site possibility to adapt architecture and site content under an exit of each new Season was put. Actually the site is the system consisting of several sites of different seasons of Show. On a site archives of records of all transfers of air and all photo shoots of models are stored in the general access. Modern design: a big bright background with the juicy elements, being remembered to users. Non-standard design fonts are used. Separate work on visualization of all sections of a site (content design) is carried out. At site design, at its program realization and at server works the task with dynamic balancing of loading for ensuring continuous work of a site as in peak loadings (the Show exit in air), and against unauthorized attacks (Ddos) was solved.
Team members	Grisha Kochenov-creative director; Alexander Bogdanov- head of AGIMA

http://www.topmodel-muz.tv/

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