A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-2-3. Social Project "VTB-Russia"
| Agency | Articul Media |
| Creative head | Olga Kulikova, Mariana Scheinin |
| Author of idea | Ольга Куликова, Марьяна Шейнина |
| Product | Digital project "VTB-Russia" |
| Description | www.befan.ru/vtb_k/ A unique project for a large corporate business in the digital-space The "VTB Russia" - demonstrates a completely new approach to Russia for the coverage of sponsorship and charitable activities of big business. It opens a new chapter in the history of social initiatives. The Bank does not tell about how he helps, he talks about those whom we help. Our Media Partners principal theaters of the country - Bolshoi and Mariinsky, a team of champions "KAMAZ-Master" football and hockey, "Dynamo", Russian Museum and Tretyakov Gallery, VTB United League in basketball, a theater, "Pyotr Fomenko Workshop" and many others. "VTB-Russia" - a current news culture, sports and charity. Exclusive interviews and reports. Facts and comments from the horse's mouth. By creating a unique information content bank attracts a wide range of Internet users to the extraordinary events and people shaping a positive emotional atmosphere in our society. Few people have the opportunity to look behind the scenes of theaters, gyms of our teams, to spend a day with our athletes and stars. The bank, having the opportunity, share this exclusive information with all residents of the digital space. In fact, the information channel is formed with a constant circle of readers. This project is unique also because that the large corporate business is difficult in the digital-space. VTB Bank demonstrates innovation, bringing the value of the created content. |
| Team members | Olga Kulikova Mariana Scheinin Daria Kembrina |
