A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-3-10. Interactive banner Sberbank Russia
| Agency | TRAFFIC |
| Creative head | Valeriy Sivtsev |
| Author of idea | Maxus advertising agency |
| Product | Sberbank Online |
| Description | The task set before the agency was to tell to the target audience about new Sberbank’s Russia service – automated system for fast payments «Sber Online». The target audience of this service is the youth which use Internet and don’t like to wait for a long time. To achieve these objectives the agency has designed online banner ads on which game activation was introduced. Each user rode down the streets by different racing cars and collected receipts. The campaign strategy was to involve the target audience into a sport game, while showing the essence of the new Sberbank’s Russia service: fast and convenient. |
| Team members | Valeriy Sivstev - creative-director Dmirtiy Matveev - art-director |
